WTF Verizon, another price hike!

E-mail from Verizon today:

Thanks for being a loyal Verizon customer. We’re proud to provide you with the network that connects you to what matters most. In order to continue bringing you the best mobile experience, we’re adjusting our plan prices. No sooner than 2.20.25, our myPlan multi-line discount for accounts with 5 or more lines will be reduced. This means the price for the myPlan lines below will increase by $3/mo per line.

That’s $15 more! This sucks! Is this for everyone?