Trans tape marketing is so weird

I feel the videos and photos trans tape uses to market its brand and product feels SOO weird. For example I go to the website and the first thing I see is someone in a bathtub dancing with their tongue out and flashing lights?? Like hello???? How am I supposed to show my mother this website and convince her to buy this 😭😭😭. I understand how marketing and media like this is meant to empower us but what if we're trying to convince people being trans isn't some sexual fetish.