Someone bring me back to reality.

We’re in a recession I’m 100 percent sure.

I think that will help my equipment rental business. I made a LLC company last summer and purchased.

-dump trailer -skid loader -tree spade

Stuff did rent out but not as much as I anticipated. I was only using word of mouth and a Facebook “ fake “ for sale post.

I now plan to purchase a mini excavator and a trailer plus upgrade the skid loader.

Everything is paid for in cash and I operate in a shed on my property.

Besides the cost of insurance and building out a real website plus paying for real google advertising what is the risk ?

If it goes belly up I would just sell the equipment ? To me it equates to owning a bunch of rental houses except on an easier scale.

I already assume people will trash the machines/steal them ( gps trackers installed ) but honestly they have came back with zero damage and one guy even returned it in an improved condition !

I think this business would be recession proof since more people would want to rent instead of hiring done.

The only thing stopping me from maybe getting a loan and buying even more equipment is there are three real competitors in a 100k person metro area. One competitor is such an established business/the go to for most handy man types I don’t think they even advertise..

My only advantage would be location and flexible rental hours ( mostly 24/7 ) and flexible times / more understanding if someone is late by a hour or two.

To me it seems like the lowest risk/smallest time investment small business someone can start especially with automated rental software.

Anyone have some good negative input to bring me down to earth ?