Who is: Matt Reason? (Philly)

Got handed a SUBZERO sticker by a dude walking his dog by our campus DIY. Should have grabbed his name. Sub was an older Philly skateshop I remember hearing of back in mid 2000s - Matt Reason rode for them or did art or something? They even credited him on the labels of their old VHS tape skate videos. Not much on their new website which is still under construction (COMING SUMMER 2024) Just wondering who knows the name cause it sounded familiar