Help!! Lobe piercing looks nasty

Noticed this love piercing was sore ans took a pic to see this, yikes! It's about 5 months old, i normally don't touch it or push the jewelry like this but i did for the pic. I clean with Neilmed at night and dry with a hairdryer on cool. It's a flatback labret. Not sure what this is or what's causing it, i do wear a headset on work on this ear and i wear over the ear headphones when i have classes online a couple times a week, so maybe thats it? Any advice much appreciated!!