Riot Magus on America/EMA Betting Sponsors
https://x.com/RiotMagus/status/1868476361884774487
"Hey all - saw some chatter about policies with teams and betting platforms these past few days, and thought some context could be helpful.
A few weeks ago, we told partnered LoL Esports and VCT teams in Americas and EMEA that starting in 2025, they’ll be allowed to explore partnerships with Riot-approved betting platforms. This decision wasn’t made lightly—it’s the result of careful study and planning to settle on a move that will unlock new revenue opportunities for teams while also protecting competitive integrity and the overall fan experience.
Here are two important things to know:
Riot-owned channels will stay betting-free. No betting brands will appear on our broadcasts, socials, or jerseys.
Riot will vet all potential betting partners to meet our standards for integrity, transparency, and fan engagement. All sports books partnering with teams will need to meet local regulatory and licensing requirements and match Riot requirements around content and promotion for this category.
This is a new sponsorship category for our esports, and we’ll approach it thoughtfully. We’ll learn a lot along the way, and we’ll make changes if at any point this compromises the integrity of the sport or impacts the high-quality experience our fans have today. Depending on how this initial implementation goes, we’ll evaluate opportunities to expand—or refine—our approach in the future."
Not really sure how this works for things legal only in parts, like Stake isn't licensed in the US but might be in some south american or EU countries.