Do you think artists sometimes disagree with the company's creative direction?

I wonder whether artists can sometimes see that a song or concept would not do well or would be too polarizing for the public.

For example sticker and O.O

Also do you think some of them regret being put into "polarizing" groups when some of their peers are given more public friendly songs and therefore have greater career peaks?

Are there some artists who have challenged the given concept or creative direction?