What's the hype with Icon?

I don't make reddit posts often so forgive me if I don't know the etiquette, but genuinely asking, what's the hype with Icon tools, specifically their ratchets?

I use Pittsburgh professionally (pipefitter, but we do a lot of automotive/heavy equipment repair as well, more shadetree-ish to be fair) and personally for my own projects, and they haven't let me down yet. I was recently gifted an Icon ratchet and while I do appreciate it, I just don't see the hype.

I'm not a tool guy at all, if it works it works and that's what I care about for the most part, but if there is an actual performance difference I'm open to trying more stuff out. Thanks!