GHL +Automation+ FB ads for a Dental Clinic — Here’s What Actually Worked

Hey guys, I've recently been working with a dental clinic from Zurich, helping them with Fb lead form ads, content marketing and CRM automation using Go high Level.

Here's what worked, what didn’t, and why these tips might just save you some headaches and get $ fast if you work in similar niches.

Ads stats:

  • Leads Generated: 166
  • Ad Spend: 3,500 CHF (~$3,800)
  • CPL: 21 CHF ($23) well below the $50–$285 industry average.
  • Projected Revenue: $39,000 - $59,000 (based on deal values)

What Worked Best:

1. Reactivate Clinic Database First
We started by emailing and texting old leads of the clinic (that were considered dead 💀)

  • Out of 1k prospects, within 2 weeks, 15 appointments were booked.

2. Respond to Leads in Under 5 Minutes
Automatic email and SMS to notify staff the second a lead form was submitted, and initiate a bridge call so the lead got contacted instantly. (if out of biz hours - the lead gets an email and contacted next day)'

  • 30-40% more bookings

3. No Stock Content
I have a video/photographer so we have shot real photos and videos of the clinic’s staff and space. Authenticity boosted trust and:

  • CTR improved by 29%.

4. Decrease No-Shows
No-shows were a big issue for this clinic, so we automated 3 reminders for every appointment:

  1. 24 hours before
  2. The morning of the appointment
  3. 1 hour before
  • We got 30% fewer no-shows by the end of the month.

5. Highlight Your USP
The clinic’s USP was Premium Veneers product (very few clinics in Switzerland have them) and the best price for "All on 4" procedures. We plastered that everywhere: ad copy, visuals, landing page, social media.

  • Engagement rates jumped.
  • Conversion rates tripled compared to generic messaging.

6. Automate Follow-Ups
Leads need multiple nudges to book. We set up a CRM with 5 automated follow-ups (I'd suggest even more) via SMS and email, ensuring no one fell through the cracks.

  • 35% of leads converted to appointments (58 out of 166)

Follow-ups aren’t optional. Leads forget, get busy, or lose interest—remind them.

Would love to hear your thoughts! What’s worked for you when running lead gen campaigns? Happy to discuss.