So the Artist statement... - Character Animation

So I've finally made the choice to apply for character animation this December/January and I'm wondering what kind of this would be best to put in an artist statement? What are the guidelines, themes, etc that would be relevant to include? Should I answer the questions on the portfolio requirements page beat for beat or no?

Any advice is useful! Havent seen many people discuss this part of the process so yknow. I intend to apply to character animation if that's helpful!