How are some people able to be embarrassed or something online and not get the same backlash or bullying?

Like some people who have their private photos leaked or something face, intense scrutiny and bullying, but I noticed that there seem to be people to do stupid and embarrassing shit that gets posted online that never seem to receive the same harassment.

For example, I've seen certain content creators absolutely embarrass themselves for a video and they never face any intense bullying or something. Other people get "exposed" for something but still don't receive the same harassment