Factor heating instructions changed?

Has anyone else noticed that Factor's heating instructions are now very inconsistent from meal to meal? They used to claim that meals were "ready in 2 minutes," which wasn't really true since the instructions were to heat for 2 minutes, then additional 30 seconds as necessary, then wait for a minute or two before consuming. And in reality I found that 2:45-3:00 heating time was more appropriate for my microwave. But now I see that some meals say to heat for 3 minutes, stir, then heat for 3 minutes more, which really seems like overkill for a refrigerated (not frozen) single serving meal. What gives?