Rog ally x windows update stuck on boot screen

Hi guys.

I just got a Rog ally a few days ago, I did some initial updates, but when I restarted today, it performed another windows update and got stuck at 100% on the boot screen. So when I turn it on , it simply says you’re 100% there. Please keep your computer on.

It’s been over an hour now and I’ve tried a power cycle and it just went back to the same screen. Any ideas ? Cheers