Am I way off the mark?

I feel like the biggest cynic ever but I’m halfway through the new season and it feels to me that some of the heroes are even being picked to advertise something - in Clyde’s episode, they say Aria Poker Room so many times in its entirety, never referencing to it simply as his job / your work (as far as I can recall anyway!) And with Piff the magic dragon’s ep - were they also using this as an opp for publicising the show? I really feel that the show has lost its essence so maybe I’m looking for holes but man it’s sad if I’m right!