Buying new car help.

Hello!

I'm helping a friend with their purchase of a vehicle. Unfortunate situation where their current one grenaded an engine and went properly kaput.

We've been looking at a new 2025 Kia Seltos LX. I am extremely wary of car dealerships and pricing on new vehicles.

Long story short, I want to help them as best I can and was wondering if there were any tips or tricks y'all could suggest?

I mean, can we even negotiate a lower price? will it just end up being MSRP? How can we get a good deal?

Thanks in advance for your help :)