What’s the biggest struggle with getting leads for your business?

I’m trying to understand the gap or struggles people face when it comes to getting leads for their business. What’s something you’d want to change about how it’s done?

I’ve noticed that most businesses fail to identify their best source of leads. They end up going to lead gen agencies or experts who just provide the same old data from outdated databases like ZoomInfo or Apollo. It’s not unique, and most of the time, it doesn’t even work.

For businesses that are just starting out or are smaller in size, I feel like they should be guided to find their best sources of leads—something targeted specifically to their niche.

What are your views on this?