[The Information] Nadella considered winding down Gaming (Xbox) business in 2021; chose to pursue an acquisition-based strategy instead; were aiming for 100 mln GamePass subscribers by 2030

https://www.theinformation.com/articles/microsofts-gaming-business-falls-short-despite-activision

Quotes here:

In 2021, Microsoft CEO Satya Nadella faced a choice involving the company's Xbox and cloud gaming business. The company could either acquire major game studios to drive more subscriptions to its nascent Game Pass subscription service. Or it could wind down its games business entirely, Nadella told two people at the time.

Nadella took the first path, acquiring Elder Scrolls maker Bethesda Studios for $7 billion in 2021 and Call of Duty maker Activision Blizzard for $75.4 billion in the fall of 2023.

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Microsoft also hoped the Activision deal would attract game developers to rent its Azure cloud servers. But Activision wasn't using Azure prior to the deal, and it still rents servers from Google Cloud and Amazon Web Services while primarily relying on its own servers for development, according to someone with direct knowledge of the situation and another person briefed on it.

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Before completing the Activision acquisition, Microsoft targeted having over 100 million Game Pass subscribers by 2030, meaning it would have to triple its current subscriber base in five years—or grow at a rate of 40% annually, which would be faster than its rate of growth every year since 2020.