Is EVE Frontier already Dead On Arrival?

I know Alpha testers are still under NDA but with the announcement of the Founders Access in December and a visible effort to market the soon to be released game with ads, cinematics and even discord invitations, I can see that the Frontier subreddit is very very empty. Last post there about 4 days ago and some intervals of 5 days with nothing new on the sub. Also Google Trends for "EVE Frontier" does not look very promissing if you consider the cinematics and Early Access announcement dates.

https://preview.redd.it/2bceb7syb5de1.png?width=1168&format=png&auto=webp&s=ca470aee0765667a1b29ba338d8806d50c481b30

Am I reading into it too soon?
Does anyone that understands about marketing and game hype campaigns share some info about that?

edit: Yeah I know players are under NDA. But I'm talking more about interest. Many games I can see discussion and activity in subs or forums even before launch.