Why is Chel is always last?

Madden 24 trailer - June 7 (released on August 18)
Madden 25 trailer - June 20

Nba 2k24 trailer - July 7 (released on September 8)
Nba 2k25 trailer - July 11

FC 24 trailer - July 10 (released on September 29)
FC 25 trailer - July 17

Nhl 24 trailer - August 16 (released on October 6)
Nhl 25 trailer - ???

Of all the sports video games released in the fall, NHL is behind EVERY other one by OVER a month.

Why is this? Madden somewhat is excusable since the league starts earlier, but the NBA starts at the same time.

Also, it wasn't always like this. Nhl 20's trailer was released on June 19, the game was released on September 13. Up until Covid, the games were always revealed and released at the same time or earlier than other sports games.

With each passing year, It feels like there is less hype, less buildup for this game. Even this sub has hardly discussed the next installment, and it's nearly August.

Chel is kind of like when you split into groups to do a large assignment, and there's that one group who just doesn't care, leaves it to the last minute, gets an extension, and then presents some half baked crap at the end of the course and pretends to act like they are excited and proud about what they put together.