SPJIMR Interview Transcript

7/2/24, 12:45 PM Delhi

Background:

Specialisation: Marketing 20 Months Work Experience in Marketing BA (H) Economics from DU 3 of us from Marketing, 1 from Ops. Panel was 1 Marketing & 1 Ops Professor

WAT: If your life was a movie, what genre would it be and who would play you?

GI-1: Went one by one, started with me.

  1. Introduce Yourself
  2. Tell me about your job & experience in marketing
  3. My niche is wellness, so a few questions on that + psychology (which I’d mentioned in my form)

i. Is it a digital journal? ii. What are cognitive distortions? iii. What do you know about biases + heuristics - how does it work in marketing? iv. If a wellness app would be gamified to introduce streaks, would it work?

To others, asked about their jobs as well + some concepts from the PI Kit, how it applies to their jobs etc.

At the end, they asked us all about what our thoughts on the Barbie promotion were.

All 3 of us in Marketing made it to GI-2.

GI-2:

  1. Who is your favourite politician?
  2. How would you introduce yourself to them?
  3. What causes wars + have we not learnt anything from WW1&2?
  4. If you were the president of the US what would you do to stop these wars?
  5. Thoughts on Kashmir Conflict?
  6. If you got a well paying job in India or abroad, which would you choose and why?

All in all - very chill panelists, genuinely wanted to assess us and not stress us out in both rounds.