Has this show been a major flop?

I have no evidence other than numbers. Most relevant players have less than 2000 followers on instagram, despite actively promoting themselves. This subreddit (which i assume would be the go-to spot for viewers after each episode) only has 5000 members.

For someone like MrBeast, who regularly pulls in 100M views per video, it sure seems underwhelming. His reels on insta promoting the show perform incredibly worse than his non-viral tailored content.

I wonder if, considering the humongous budget, he has put his money on the wrong investment.