Contradicting themselves
I'm reading through Baldoni's new lawsuit and I am surprised by how little evidence they provide to substantiate their claims. I also find it interesting how they slam Lively for "egregiously" cherry picking or editing text, when they obviously are doing the same. On page 78 there's a text that have been cropped which obviously pertains to Ryan Reynolds and Taylor Swift as their picture is included. Also they deny that Baldoni changed direction on how to promote the movie, but quite literally contradicts themselves, as the provided text refers to the responses to events that weekend which happens to coincide with the infamous "grab your friends, wear your florals" which was posted to the it ends with us instagram account on August 9th. He also insinuates that Blake overreached, but text the Baldoni team provided does seem to indicate, that Blake signed on with a producing credit..
Comparing with Lively's initial complaint, we also see, that Justin Baldoni initially did partake in the "floral themed" promotional plan. I don't think they can argue, that making flower bouquets and film-branded latte art is particularly pertaining to DV victims.
Also - just speculating here - does it not seem reasonable, that the promotional plan did not want to focus on the DV aspects as much, because they wanted women in the same situation as Lily to come see the movie and recognise that those same patterns are prevalent in their own relationships? If the promotion relied solely on the DV aspect these women might have chosen to not view the movie, or their abusers might have hindered them from seeing it.
In the text exchanges with Baldoni's own team, one of the editors also note that Lively's cut had a better reception with men and women over 35 and there's especially two important things to note; Editor #1 makes a sexist remark, that her cut only performs higher with men "because they like to look at Blake Lively", which completely undermines her work. They also disregard the women over 35 as "their audience" which I find extremely concerning, as I'd think that these women would be their target audience for this movie.