Not wanting to consume shows/movies when it's popular

Does anyone else do this? I don't exactly know why, but every time I end up consuming media that's considered “mainstream” or popular, I do it after the hype comes down. It's like if I see something everywhere and that everyone's talking about it, it will make me want to engage in it even less because it's constantly in my face and I'm tired of it, even if I end up enjoying that piece of media very much.