What do men miss when trying to improve their looks?

What do you find attractive about guys(that isn't genetic or personality) that isn't included in men's glow up/looks-maxing guides. For the sake of the post here are the general tips I'm talking about:

• skincare/health(including under eye masks, lipcare, drinking 3-4L of water daily, diet & supplements)
  
• haircare & proper haircuts
  
• threaded eyebrows & eyebrow serum
  
• weight lifting and cardio(the ideal physique changes based on ones natural frame)
  
• oral hygiene(brush, floss, therabreath mouthwash, tougue scrap, teeth whitening strips)
  
• scent(use some kind of scrub in shower with body wash & apply cologne, maybe apply scented lotion)
  
• jawline(no mouth breathing, mouth tape at night, gua sha, facial massages)
  
• fashion(super variable but have good basic pieces and understand basic styling knowledge like color theory, proportions, etc)

Obviously not all women want the same thing however it's universally important that a guy smells good but the cologne that works best is subjective.