Apple Watch Ultra Digital Crown "Mushy"

Anyone else just get their Apple Watch Ultra and notice that the Digital Crown doesn't seem to travel as far as prior models? Almost hard to tell it's been pressed. Kinda 'mushy' and I haven't seen this mentioned by any reviewers. I did see a couple reports on Twitter, so I don't know if this is by design or if I have a faulty product out-of-the-box.