Hints of Coming Changes to Mileage Plan

Looks like they might be preparing to follow the rest of the industry from a mileage based loyalty plan to a revenue based one.

Brett Catlin, Vice President of Loyalty, Alliances, and Sales, hints in an article in Travel and Leisure of potential changes to Alaska/Hawaiian combined loyalty plan.

"We did research last year, a majority of guests want to earn based on revenue..."

He also says, "I’m not saying Alaska is going to go that direction, but what we’re hearing from guests is that they understand revenue, its easy, they get it, and by and large it's now a preference for our cohort of travelers."

Sounds like they're preparing to make big changes as soon as the DOT merger rules allow.